Uber ride-hailing app with Simple Mode and Senior Account

The Uber ride-hailing app has introduced two features across Australia and New Zealand, tailored for seniors: Simple Mode and Senior Account.

Intended for more independent older Australians, Simple Mode is designed to be an easy-to-use interface, with larger text, fewer buttons and easy-to-follow screens. Simple Mode has also been designed to make personalising the app (like adding ‘home’ or doctors to a user’s saved places for quick booking) easy, to help users stay in control.

The Senior Account feature is intended for users who want a little more support from loved ones; it can be set up in Uber’s Family profile, so loved ones can help manage rides and payment options and receive real-time trip updates — all from their own phone.

Designed to make the Uber experience easier, more accessible and more supportive of older Australians, the launch of these two features follows 2024 Uber data that found more than a third (36%) of Australians aged 65+ say easy access to transport is a major pain point in their daily lives — one that can impact their independence and wellbeing.